Working From Home – a Real Possibility? [Infographic]

August 15, 2012 infographic, work No comments

Laptops have been around for as long as I can remember. Smartphones, not as long but still more than five years and tablets over the past three or so. These devices have quickly become commonplace in consumers’ lives – to the point where folks are foregoing the traditional “desktop” computer and utilizing these technological advancements for professional as well as personal purposes. Employers have begun allowing their workforce to BYOD – or bring their own device. This has enabled a flexible work schedule and more folks working from home. Of course, this is only possible by employers trusting their employees to do the right thing and work even while not in the office.

Mashable had an interesting story over the weekend that included an infographic about employers trusting their employees working from home. I’ll provide my thoughts on working from home next week but for now, hit the jump and check out the infographic.

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Client Communications aka The Lost Art

August 8, 2012 client, client relations, Public Relations No comments

I’m not a phone guy. If you know me, I text, email, IM, tweet and Facebook before I call someone. In fact, my (now) fiancée said that when we first started dating, she wasn’t a texter and that it was my consistent use of this communication that got her into it. (It’s now our primary communication tool.) Of course, in a professional setting, these methods aren’t the most efficient (with the exception of email). That needs to change…

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The Social Olympics

August 1, 2012 social media, sports No comments

We all know the obvious – social networking (Facebook, Twitter, etc) have become a regular part of our lives and will be for the foreseeable future (despite Facebook’s stock performance). Additionally, those who observe social media (like myself) are always looking for examples of brands who leverage these engagement tools well. With the largest global sporting event it appears that NBC is taking its internet game up a notch with some big time partnerships. Hit the jump to read on…

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Connected TV – The Next Frontier? [Infographic]

July 25, 2012 marketing, Public Relations, video No comments

Our devices are getting smarter by the second. Smartphones, tablets, TVs – even refrigerators are getting smarter. It’s no wonder that connected TVs are increasingly entering the household – and marketers need to adapt to this new technology. The evidence? Well, Tremor Video put this infographic together (via Mashable). Hit the jump to check it out.

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Do PR People Need Masters Degrees?

July 18, 2012 education No comments

I grew up with a younger sister and three similarly aged cousins. Of the five of us, three have advanced degrees (two JDs and one MD). I’m marrying a woman who has a Master’s and is driven to get her PhD. Several of her friends are pursuing or recently achieved advanced degrees. Now, to be fair, all of these advanced degrees are necessary for each person’s career path – but as a PR professional, I struggle with the question of whether or not I should pursue a Master’s Degree. Let’s discuss after the jump…

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Glass of Whiskey at My Apartment – The New Media Tour?

July 11, 2012 Public Relations No comments

I remember back in 2006 when I scheduled one of my first in-person media appointments. The reporter wanted me to come to his apartment and discuss the products we were pitching. I found this sketchy and a colleague told me to request we meet at a restaurant. The journalist was cool about it and we met at a restaurant in Union Square. It was all good at the time – but as a younger PR pro, the request made me a little uncomfortable. Yesterday, Alex Wilhelm of The Next Web announced his new policy for meeting with startups - and this got me thinking about media tours (and their future). Hit the jump to read on…

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Is the Perfect Tweet Possible?

June 27, 2012 social media No comments

I’ve had a twitter account for nearly four years (seriously, according to howlonghaveyoubeentweeting.com, it’s been three years, 11 months, two weeks and two days) and I’ve always had some tweets that are more popular than others. I use the term popular because they might’ve been retweeted, prompted a spike in the amount of my followers or simply began a dialogue with several other tweeples. Some of these engagements are pretty obviously explained – you say something that others don’t agree with and it begins a dialogue that (hopefully) doesn’t end up on Buzzfeed. The bigger question in my mind is what is it about that tweet that causes these actions. Let’s explore…

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The Art of Saying “No” to a Client

June 20, 2012 client, client relations, Public Relations No comments

We’ve all been there. You’re on the phone or in a meeting where a client comes up with a crazy idea that everyone (who is drunk on Kool-Aid) thinks is a great idea. Of course, you know better. You know the media aren’t going to pick it up, the team will end up with minimal results, the client will ask “why isn’t this working? It’s a great idea!!” and you’ll have to speak provide a reason why. The balancing act here is when (and more importantly how) to say “no” and push back on the client. Personally, I find this as a challenge but there are definitely ways to do it. PR Daily has recently posted a few ways to push back on colleagues that I think will help when the time comes to push back on clients. Check them out (with my thoughts) after the break.

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The Insane World of Social and Mobile Marketing

June 13, 2012 marketing, social media No comments

Social marketing is the new “thing.” It’s a world where marketing has taken on a new definition and is a two way conversation. Most people hear “social” and think Facebook or Twitter but there’s much more to it than that. There’s a whole jungle of social networks for marketers to choose from and navigating it can be even more difficult than choosing how to engage consumers within the landscape. Take social then mix in the mobile marketing landscape – which isn’t as confusing but is still developing quite rapidly. Business Insider recently published two graphical depictions of the social and mobile marketing landscapes. Hit the jump to see the confusion.

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Four Steps that Most People Take in Grasping Twitter [Infographic]

June 6, 2012 social media One comment

Twitter has more than 140 million active users and more than 340 million tweets per day but there are still a lot of folks who don’t understand Twitter’s appeal. My parents, significant other and even some of my coworkers aren’t sure the “value” of Twitter or how to engage users. I remember when I started using Twitter on July 11, 2008 and going through various ‘stages’ of understanding Twitter. PR Daily published an infographic that outlines the “Four Stages of ‘Getting’ Twitter.”

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